The PHA Group hires Alice Lamb as corporate lead

The PHA Group has appointed Alice Lamb to lead its corporate team and oversee a client portfolio that includes Suntory Beverage and Food GB&I, So Energy, Numan and Virgin Experience Days.

Lamb brings 20 years of public relations experience across public and private sectors, with a focus on corporate reputation and issues-led communications.

Experience across corporate and consumer sectors

Lamb has advised FTSE 100 and Fortune 500 companies as well as emerging and purpose-led brands. Her work centres on helping organisations manage risk, address misinformation and strengthen decision-making through strategic communications.

Her sector experience spans FMCG and retail, alongside sustainability. She has also completed a qualification in Sustainable Business Management through the Cambridge Institute for Sustainability Leadership.

Previous roles across global agencies

Before joining PHA Group, Lamb held senior positions at Weber Shandwick and Zeno Group. During this time, she worked with brands including Coca-Cola, P&G, Kerry Dairy, Unilever, NSF International, Nespresso, Iceland Foods and Moto Hospitality.

In her new role, Lamb will report to Neil McLeod, EVP, who leads the agency’s Corporate and Enterprise practice.

Demand grows for strategic corporate communications

Alice Lamb, Corporate lead, The PHA Group: "I'm delighted to be joining PHA at such a pivotal moment for both the agency and its clients. With trust, transparency and scrutiny firmly in focus, the need for clear, strategically grounded communications has never been greater. I'm looking forward to working with an exceptional team to deliver high-impact counsel that drives meaningful growth."

George Coleman, CEO, The PHA Group: "Corporate communications and strategic advisory services are in high demand. C-suite executives are grappling with the ongoing fall out from geopolitical instability, conflict and economic turmoil, on top of everything else. Clarity of communications and message in this operating environment has never been more crucial. So it's great to add someone of Alice's calibre to our consultancy team who help clients navigate exactly this."

The appointment reflects increasing demand for corporate advisory services as organisations navigate complex external pressures and heightened stakeholder expectations.

www.thephagroup.com

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