bottlegreen highlights heritage in brand ad

Premium soft drinks brand bottlegreen has introduced a new campaign, Taste of the Moment, as part of a wider repositioning developed with Bray Leino.

The work places the brand’s Cotswolds origins at the centre of its identity while promoting its range of cordials and pressés.

The campaign supports a broader brand update, positioning bottlegreen as elevated soft drinks crafted in the Cotswolds. It aims to present a more cohesive identity while reinforcing the brand’s association with quality and place.

Positioning built on Cotswolds identity

The creative approach draws on imagery and experiences associated with the Cotswolds, presenting scenarios designed to resonate with audiences seeking aspirational yet relatable moments. The campaign frames bottlegreen as part of these occasions, positioning the product as integral to everyday rituals.

Filming took place on location in the Cotswolds to reflect this positioning and ensure visual consistency across campaign assets.

Visual identity centres on bottle design

A defining feature of the campaign is the use of the bottlegreen bottle shape as a visual device. Its conical silhouette frames each scene, acting as a window into different settings and reinforcing the product as the focal point.

This is supported by a structured creative approach combining imagery with two-part headlines. Each execution links a drinking occasion with a product attribute, encouraging viewers to connect the brand with specific moments.

Multi-channel rollout across formats

The campaign runs across digital out-of-home, display and social channels, supported by 15-second films, cinemagraphs and still imagery. The rollout is designed to maintain consistency while adapting to different formats and environments.

Kate Walker, Senior Brand Manager, SHS Drinks: "This campaign marks an important moment for bottlegreen as we return to what makes the brand distinctive – a sense of timeless elegance and beautifully crafted drinks. 'Taste of the Moment' brings that to life in a way that feels authentic and aspirational, showing how bottlegreen creates occasions people want to be part of."

Scott Franklin, Associate Creative Director, Bray Leino: "Everything in this campaign is designed to create desire – to show moments that people instantly want to be part of. By using the bottle as a window into those experiences, we've created a distinctive and ownable way of expressing the bottlegreen world while staying true to its Cotswolds heritage."

www.bottlegreendrinks.com

www.brayleino.co.uk

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