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The independent PR and digital marketing agency will focus on increasing awareness and supporting EDJY’s growth through an integrated communications approach.

Universal Ads, Comcast’s self-service advertising platform, has introduced linear television inventory, enabling advertisers to plan and execute campaigns across both traditional TV and streaming environments within a single interface.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

A new study from System1 and partners examines why some advertising delivers results while other campaigns fail to connect, highlighting the role of emotion, storytelling and execution in driving effectiveness.

The collaboration brings Triton Digital’s Podcast Metrics Demos+ dataset into the tool, allowing advertisers to plan and evaluate podcast campaigns alongside other media channels with greater consistency and comparability.

The agreement gives advertisers access to 320 digital screens delivering more than 1.3 billion monthly impressions, covering major cities and key transport routes across the country.

The concept blends food, design, and brand storytelling to create an immersive environment aimed at engaging consumers in the away-from-home channel, while positioning Lay’s within new dining contexts.

The company’s research and development teams are applying AI, automation, and machine learning to analyse consumer insights, accelerate formulation processes, and develop new products across hair care, skin care, and wellbeing categories.

Revenue less pass-through costs reached £2.26 billion, declining 6.7 percent on a like-for-like basis. The company stated that performance aligns with guidance issued alongside its preliminary results in February.

The campaign introduces a multi-channel activation strategy spanning live events, retail, and a global brand film, aimed at capturing fan engagement in the lead-up to the competition.

The integration allows Firefly’s digital car top and moving screen network to be accessed via VIOOH’s global platform and connected demand-side platforms, bringing street-level, route-based media into standard programmatic workflows.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The initiative is designed to reinforce the brand’s positioning around hydration science and performance, while targeting the next generation of football athletes.

The move brings its Classic Light and Garage Beer Lime variants into a bottled format described by the brand as part of its broader focus on traditional beer consumption occasions.

The campaign is set to launch later this year and will support a broader effort to strengthen awareness of Hitachi’s business portfolio following a visual identity update completed in 2025. The

The integration combines Amazon’s audience and shopping signals with Global’s listener data to support full-funnel advertising and measurement.

Smithfield Foods has assembled a new integrated agency team to strengthen its brand strategy and support growth across its portfolio of packaged meats and fresh pork products.

The agreement gives advertisers access to premium inventory on LG Smart TVs through Teads, including high-visibility placements such as the HomeScreen format.

The agency will lead brand strategy, media planning and investment, digital marketing, and analytics as BODYBAR scales its presence, with plans to open 70 studios in 2026.

Working alongside its digital performance group WePlay, the agency will oversee media relations and develop integrated campaigns aimed at increasing visibility, driving ticket sales, and growing the league’s fan base across North America.

The partnership brings a unified offering to agencies, combining Outmax’s optimisation capabilities with Perion’s programmatic digital out-of-home solutions.