Tagresults

RSF describes the index as a key indicator of the conditions confronting media professionals worldwide.

The show will be available across YouTube, Apple Podcasts, Spotify, Audible, and other podcast platforms, and focuses on personal narratives of shame, identity, and resilience as drivers of growth and empowerment.

The campaign comes as demand for water treatment solutions continues to grow, driven by concerns over water quality, aging infrastructure, and increased attention to health and household safety.

Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman’s journey on the road, led by a voiceover from Morgan Freeman. 

The deal expands Adobe’s offering for marketers seeking to improve discoverability and conversion across search engines, large language models and other AI-powered environments.

The United States market for artificial intelligence in media and entertainment is projected to grow significantly, driven by increased adoption across content creation, advertising and production workflows.

The agency will support both brands’ ambitions to expand adoption of electric vehicles by delivering locally relevant campaigns that reflect their global positioning, with a focus on accessibility and clarity for Irish audiences.

The acquisition adds to the more than 600 billboard faces Adams already operates in the region, expanding coverage within its existing footprint.

The connectors, powered by Meta’s ads model context protocol server and command line interface, provide a secure, authenticated link to live campaign data.

The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.

Within this context, healthy food and drink brand Rude Health has appointed ARK Agency as its lead strategic and creative partner in the UK following a competitive pitch process.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

As automotive brands accelerate their shift toward electrification, storytelling is increasingly focused on translating technical capability into human performance narratives.

In this context, Chivas Regal has partnered with Formula 1 driver Charles Leclerc to launch Chivas Regal 16 Limited-Edition, marking the first 16-year-old expression in the brand’s history and Leclerc’s first signature blend.

The activation reflects a broader trend in lifestyle marketing, where physical products are being used as platforms for interaction, storytelling and shared cultural moments.

Samsonite is leaning into this evolution with a new colourway launch designed to connect travel essentials with style, self-expression and sensory experience.

Against this backdrop, Edgewell Personal Care is repositioning its Schick brand around a skin-first proposition, aiming to redefine shaving as the first step in skincare rather than a standalone grooming routine.

The initiative highlights the long-standing cultural influence of the 59FIFTY design, which has evolved from a sports uniform staple into a widely recognised symbol of identity across fashion, music and entertainment.

Splendid Communications will lead day-to-day social media strategy and ongoing content delivery for the brand across Instagram and TikTok.

The intake highlights a mix of independent and international agencies strengthening their presence in the UK market, while also underlining the IPA’s role as a benchmark for effectiveness, talent development and industry standards.

Under the agreement, the agency will lead global social strategy, governance, creative and production across Audi’s channels, while also supporting local markets with campaigns and content adapted for regional needs.