Publicis Dublin wins MG and Farizon brief

Publicis Dublin has been appointed as the creative agency for MG Motor and Farizon in Ireland, taking responsibility for integrated communications and brand development.

The agency will support both brands’ ambitions to expand adoption of electric vehicles by delivering locally relevant campaigns that reflect their global positioning, with a focus on accessibility and clarity for Irish audiences.

Agency to lead integrated brand strategy

Publicis Dublin will oversee strategic brand development and communications across channels, aiming to translate each brand’s international narrative into campaigns tailored to the Irish market.

MG Motor offers a range of electric vehicles positioned to broaden access to EV ownership, while Farizon focuses on zero-emission commercial transport solutions designed to support businesses transitioning to more sustainable logistics.

Focus on local relevance in EV messaging

The appointment reflects increasing competition in the electric vehicle category, where brands are seeking stronger local connections to drive adoption among consumers and businesses.

Publicis Dublin is expected to apply its market insight to shape messaging that resonates with Irish drivers and organisations, particularly as demand for electric mobility continues to grow.

Edel McCabe outlines partnership approach

Edel McCabe, Director, Publicis Ireland: "We’re delighted to be working with MG and Farizon at such an important moment for the category. Both brands have a clear vision for the future of electric vehicles, and there’s a real opportunity to tell stories that go beyond the usual conversation and speak to what Irish drivers and businesses actually need. This vision perfectly aligns with our Leave a Mark philosophy -creating work that has impact in the real world, delivering meaningful and effective brand communications. That’s what makes this partnership so exciting."

The partnership positions Publicis Dublin at the centre of communications for two automotive brands focused on advancing electric mobility in Ireland.

www.mg.ie

www.farizon.ie

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