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The study, based on a global survey of 371 senior marketing leaders, shows that success depends less on rapid AI adoption and more on how teams integrate it into their workflows.

The research identifies buyer indecision, rather than competition, as the primary barrier to B2B growth, driven by increasingly complex buying groups and rising risk sensitivity in decision-making.

The win builds on WPP’s existing media mandate for Henkel in Europe and follows a 12-month competitive pitch process focused on integrated marketing capabilities spanning creative, production, and marketing technology.

The activation is designed to blend entertainment, tourism, and booking inspiration through digital storytelling.

The campaign highlights how the brand’s connected product ecosystem supports hosting at home, from premium displays to kitchen and climate-control appliances, as consumers prepare for large-scale viewing events.

The campaign marks a shift in how the brand connects with consumers, focusing on informal, shared experiences rather than traditional luxury cues, with a particular emphasis on younger audiences.

The findings come from Independent Marketing Sciences (IMS), which analysed more than 270 campaigns across 24 advertising channels over the past decade.

The event, scheduled for May 4, will bring together figures from fashion, film, music, sports, and business, with Getty Images providing exclusive visual coverage from across the evening.

The move brings a more unified approach to media strategy, with a focus on improving efficiency, measurement, and scale as the suncare brand enters its next phase of growth.

The new centre strengthens the company’s presence in Asia and supports its operating markets by centralising key functions, allowing local teams to focus on commercial execution.

The report forecasts a compound annual growth rate of 36.2 percent over the period, driven by increasing demand for automation, personalised content, and data-led decision-making across digital marketing teams.

The Midnight Club, the 360 creative studio from MIDNIGHT Creative Group, has named Emily Mitchell as its first managing director, tasking her with leading the studio’s strategic growth and guiding its next phase of expansion.

The move integrates MLMS’s services into Keller Williams’ in-house offering, aiming to scale branding, design, and production capabilities across its global network.

The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

The company posted total revenue of 6.2 billion dollars for the period, while revenue from core operations reached 5.6 billion dollars, representing organic growth of 3.9 percent.

The initiative reworks advertising creatives into darker visual formats designed to lower energy use on LED screens, while maintaining visibility and impact across digital out-of-home environments.

The campaign, Life is a Beautiful Sport, positions tennis as an influence that extends beyond performance, shaping attitude and identity in a contemporary context.

The campaign, Find What’s Within, highlights the organisation’s emphasis on building confidence and supporting individual growth through its programmes.

The campaign, Pluck Around and Find Out, coincides with the brand’s retail debut and positions Pluck’d as an alternative to what it describes as long-standing dissatisfaction with tomato taste.

The campaign, Unleash Full Flavour, positions the product within Lurpak’s broader strategy to grow its portfolio while maintaining its focus on high-quality cooking.