Dentsu Creative wins Farmers Insurance account

Farmers Insurance has appointed Dentsu Creative as its creative agency of record, assigning the agency responsibility for brand, performance, social and sponsorship creative across all channels.

The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.

Integrated creative remit across channels

Dentsu Creative will oversee a broad creative mandate covering brand development, performance marketing and social content, alongside sponsorship-related work. The approach is designed to align storytelling with measurable effectiveness across platforms.

The appointment follows a competitive review process led by Jeffries Consulting.

Focus on brand evolution and customer connection

The collaboration comes as Farmers Insurance continues to evolve its products and customer experience, with an emphasis on clarifying its positioning within the insurance category.

Eleanor Solomon, Head of Creative, Farmers Insurance: "We're pleased to welcome Dentsu Creative onboard. The team has demonstrated a strong understanding of our brand, our customers, and the opportunity ahead. As we continue to evolve, we are excited to work with Dentsu Creative to help shape the future of our brand and support the growth of our business."

Creative strategy aimed at effectiveness

Dentsu Creative will begin work immediately, focusing on combining insight-led strategy with execution across multiple channels. The agency will aim to develop work that supports both short-term performance and long-term brand building.

Julie Scelzo, Chief Creative Officer, U.S., Dentsu Creative: "Farmers has a clear ambition for where the brand goes next, and we're excited to help drive that vision. We're focused on bringing together deeper insights, connected creativity, and modern tools to unlock catalyzing ideas that drive short-term impact and build long-term brand strength. Our goal is to create work that is unmistakably Farmers, designed to thrive and flex in today's ever-changing environment."

www.farmers.com

www.dentsucreative.com

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