Hisense turns homes into World Cup party hubs

Hisense USA has unveiled a new campaign, Out Host with Hisense, positioning its home entertainment and appliance range as central to social gatherings ahead of the FIFA World Cup 2026.

The campaign highlights how the brand’s connected product ecosystem supports hosting at home, from premium displays to kitchen and climate-control appliances, as consumers prepare for large-scale viewing events.

Focus on shared viewing experiences

The initiative reflects growing consumer interest in at-home entertainment, particularly around major sporting events. Hisense is positioning the living room as the focal point for gatherings, supported by its range of large-format TVs and projection systems.

Sarah Larsen, chief marketing officer, Hisense USA: "This campaign marks a bold new marketing moment for Hisense – insights-based, social-first, and focused on what's in it for the shopper. Out Host with Hisense' adds a fun dose of humor to our storytelling about how Americans host, and why Hisense is the secret ingredient to having the best party on the block."

Terry Crews fronting campaign launch

The campaign debuted at a private event in New York, where actor and presenter Terry Crews was introduced as the brand’s “Ultimate Host.” The launch also featured a 60-second campaign film showcasing different hosting scenarios.

Terry Crews: "I take hosting seriously because I want to make sure everyone enjoys themselves. I've got food cooking, music on, the game up on the big screen. And when everything around you just works, you can focus on bringing the energy and making it a wonderful time people remember."

Product ecosystem at the centre

The campaign is supported by Hisense’s 2026 product lineup, including its UR9 RGB MiniLED TV, XR10 Laser Projector, and U7 ULED MiniLED TV series. The brand is emphasising large-screen viewing and immersive picture quality as key elements of the at-home sports experience.

Hisense is also highlighting its broader range of connected home appliances and HVAC products as part of its positioning around full-home hosting solutions.

www.hisense-usa.com

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