VIOOH expands DOOH reach with Abode Media deal

VIOOH has partnered with Abode Media to extend its programmatic digital out-of-home offering into premium residential environments across the UK.

The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

Residential DOOH gains traction in urban environments

Abode Media operates more than 250 screens across over 230 residential buildings in cities including London, Manchester and Birmingham. The network delivers more than 60 million monthly impressions, targeting audiences within their home environments.

This format positions advertising at key moments in the daily routine, reaching residents as they leave or return home. The placement aims to complement broader media activity by reinforcing messages at both the start and end of the consumer journey.

Programmatic access to premium locations

Through the partnership, VIOOH integrates Abode Media’s inventory into its programmatic platform, enabling buyers to plan and activate campaigns across residential screens alongside other DOOH formats.

The move reflects growing interest in residential media as urban living evolves, particularly in densely populated cities where vertical housing creates concentrated audience clusters.

Expanding flexible DOOH inventory

The collaboration also highlights increasing demand for flexible and measurable out-of-home solutions. By combining Abode Media’s location-based inventory with VIOOH’s trading infrastructure, advertisers gain access to targeted placements with scalable reach.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "Our partnership with Abode Media represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its strategic coverage provides advertisers with exceptional opportunities to reach diverse London-centric and internationally travelling audiences. Its new-generation approach to flexibility and responsiveness perfectly complements VIOOH's real-time trading capabilities."

James Withers, Head of Agency Sales, Abode Media: "We're very excited by our new partnership with VIOOH, which opens up genuine possibilities for brands to connect with a unique audience in premium locations. Our screens are situated at a key priming location for brands to take advantage of an audience engaging in multiple lifestyle activities. They are the first and final OOH messages seen each day by our residents, or at important moments of craving, decision-making and active shopping."

www.viooh.com

www.abode-media.com

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