The Many secures Nature’s Bakery account

The Many has secured agency of record duties for Nature’s Bakery, expanding its client portfolio within the food and snack category.

The remit covers both strategy and creative, with the first campaign expected to launch in early 2027. Nature’s Bakery operates as part of the Mars family of companies, positioning the assignment within a broader global brand portfolio.

Expanding creative and strategic responsibilities

The appointment places The Many at the centre of brand development efforts, focusing on shaping communications and delivering integrated campaigns for the soft-baked snack brand.

The agency will work across creative platforms to support growth and strengthen the brand’s connection with consumers in a competitive snack market.

Building brand engagement through upcoming campaign

The first campaign under the new partnership is scheduled for early 2027 and is expected to focus on building engagement through culturally relevant content.

Pilar Arellano, SVP, Head of Marketing, Nature’s Bakery: "We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive high growth on this beloved snack bar brand!"

The appointment reflects continued movement among brands seeking agency partners capable of delivering both strategic direction and creative execution within a single remit.

www.naturesbakery.com

www.themany.com

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