Adams Outdoor acquires Winston-Salem billboard

Adams Outdoor Advertising has acquired a digital billboard asset in Winston-Salem, North Carolina, strengthening its presence across the Triad and extending its statewide network.

The deal includes a single digital structure with two display faces. With this addition, the company’s Triad portfolio exceeds 40 digital faces, reinforcing its coverage along key transport corridors.

Expanding reach across major corridors

The acquisition enhances Adams’ footprint along major routes such as I-40, I-85, and US-52, connecting Winston-Salem, Greensboro, and the wider Triad with the Raleigh-Durham Triangle and coastal destinations further east.

This corridor enables advertisers to deliver consistent campaigns across high-traffic commuter routes and population centres, linking inland economic hubs with tourism-driven coastal markets.

Strengthening statewide network connectivity

The Winston-Salem location adds inventory within a broader network designed to provide reach and frequency for campaigns targeting local, regional, and national audiences.

Kevin Jones, chief revenue officer, Adams Outdoor: "We’re excited to continue building density in the Triad with this addition in Winston-Salem. What makes this especially powerful is how our network now connects the Triad all the way to the North Carolina coast along major corridors like I-40, giving our clients a unified platform to reach audiences across the entire region."

The company’s network in North Carolina now spans 78 digital billboard faces when combined with its Charlotte market presence, including inventory along I-77 and I-85. This scale supports campaigns running across multiple regions, from the Triad through the Triangle and toward the coast.

www.adamsoutdoor.com

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