Kepler secures Daily Harvest media remit

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

The partnership coincides with the launch of Daily Harvest’s campaign, Eat Food, Not Fiction, which focuses on simplifying wellness messaging and highlighting the value of recognisable, whole ingredients.

Supporting campaign rollout across channels

Kepler is responsible for media strategy, execution and influencer support, activating the campaign across digital, social and connected TV platforms. The work also aligns with the introduction of new product lines, including high-protein oat bowls and functional elixirs, alongside a redesigned website that offers more detailed ingredient and nutritional information.

The campaign positions real food as a counterpoint to complex or unclear wellness claims, reflecting a shift in how the brand communicates with its audience.

Sarah Tabb, Chief Commercial & Marketing Officer, Daily Harvest: "Wellness should not be complicated for the consumer to understand. Our campaign reminds our customers that simple, recognizable ingredients make it easy to make healthy choices. Kepler stood out for their ability to reach targets with precision, along with their combined chops in brand equity driving media as well as direct-response performance marketing."

Aligning media strategy with brand evolution

Daily Harvest’s move beyond subscriptions reflects changing consumer behaviour within the wellness category. Kepler’s remit includes helping the brand connect with new audiences while maintaining relevance in a competitive market.

Remy Stiles, Global CEO of Kepler: "Daily Harvest is rethinking how they show up for consumers, and we’re proud to partner with them in this next phase. It reflects the trust behind the relationship and the opportunity to build something meaningful together."

The appointment highlights Kepler’s role in combining brand-building media with performance-driven strategies, supporting clients as they adapt to evolving consumer expectations.

www.daily-harvest.com

www.keplergrp.com

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