MPS joins PRCA as research partner
Public Relations and Communications Association has named MPS Evolving Insights as its Research and Insights Partner, strengthening its focus on data-led decision-making across the communications industry.
The partnership will see MPS support PRCA members through a programme of research-driven initiatives, including contributions to the association’s UK Census, aimed at improving how insight informs strategy and performance.
Insight-led strategy gains importance
MPS operates as an independent consultancy specialising in research and strategy, with capabilities spanning reputation analysis, stakeholder mapping, audience insight and data analytics. Its work focuses on translating research findings into commercially relevant outcomes.
Through the collaboration, the consultancy will work with PRCA to help members adopt more structured, insight-driven approaches to communications planning and evaluation.
Sarah Waddington, CEO of PRCA: "We are delighted to welcome MPS as a Research and Insights Partner. In the increasingly complex communications scene, the ability to turn data and research into clear, strategic action is more important than ever. MPS brings a powerful combination of expertise, innovation and practical application that will help our members strengthen their decision-making capabilities and demonstrate the value of communications."
Partnership supports industry development
The initiative reflects PRCA’s ongoing efforts to equip its members with tools and frameworks that enhance the role of data in communications.
MPS will contribute to projects designed to provide actionable insight, with a focus on ensuring relevance to current market conditions and business needs.
Antonio Di Marco, CEO and Founder of MPS Evolving Insights: "Becoming PRCA’s official Research and Insights Partner is a moment of real pride for all of us at MPS Evolving Insights. We are honoured to support an organisation that plays such an important role in shaping the future of the communications industry. I would like to extend a special thank you to Sarah Waddington and the entire PRCA team for their trust and collaboration, and also to our International Client Director, Abhijeet Roy, and our Growth Strategist, Enrico Di Marco, for their valuable contribution in helping make this partnership possible. We are excited about what lies ahead and confident that, together, we will deliver meaningful value to PRCA members through insight, clarity, and actionable thinking."
The agreement positions MPS to play a role in advancing the use of research and analytics within PRCA’s member network.
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