P-22 Agency wins Cachasol PR account

P-22 Agency has been appointed public relations agency of record for Cachasol, supporting the company’s expansion in the United States market.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.

Positioning a destination-led tequila brand

Founded in Sayulita, Mexico, Cachasol combines small-batch tequila production with a hospitality-driven experience. The brand operates a farm distillery estate designed to immerse visitors in agave cultivation, tequila production and coastal dining.

Its offering includes two core expressions, Blanco and Epic Strength, produced using ale yeast to develop citrus and floral characteristics. The brand also emphasises its connection to place, sourcing agave from the Nayarit region and focusing on minimal processing techniques.

Expanding brand presence in the US

Cachasol is positioning itself at the intersection of spirits and experiential travel, with its distillery designed as a destination that includes tours, tastings and farm-to-table dining. Additional experiences range from cooking classes to private events and seasonal programming.

The appointment of P-22 Agency reflects a focus on introducing this model to a broader US audience, highlighting both the product and the on-site experience.

Ty Bentsen, Founder and CEO of P-22 Agency: "Having an experience-focused brand like Cachasol choose P-22 Agency as its first dedicated U.S. PR partner feels like a dream realized. The brand reflects our core focus across travel, hospitality, and spirits, as well as our commitment to pushing the industry forward. We look forward to bringing Cachasol’s story to the U.S., elevating the Farm Distillery Tour as a must-do experience and introducing more consumers to this award-winning, small-batch tequila inspired by the spirit of coastal Mexico."

Blending spirits with hospitality strategy

Cachasol’s approach reflects a broader trend in premium spirits, where brands extend beyond products to create immersive, location-based experiences. By combining production, tourism and direct-to-consumer sales, the company aims to build deeper engagement with consumers.

With P-22 Agency now leading communications, the brand is set to scale its presence in the US while maintaining its focus on experiential storytelling and regional identity.

www.p-22agency.com

www.cachasol.com

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