Marketing Report
Hearst UK teams with worktop express for modern worktops

Hearst UK teams with worktop express for modern worktops

Hearst UK has announced a licensing partnership between House Beautiful and Worktop Express to launch a new range of laminate and compact laminate worktops.

The collection combines House Beautiful’s style expertise with Worktop Express’s product knowledge to deliver worktops that are both functional and visually appealing, designed for modern living.

Integrated marketing campaign

The launch will be supported by a marketing campaign across House Beautiful’s brand ecosystem. The range is now available for purchase online.

Torri Mundell, Editor of House Beautiful: "House Beautiful is a passion brand for the home-obsessed. By combining Worktop Express’s craftsmanship with House Beautiful’s style authority, we’ve developed a range that blends on-trend aesthetics with practical living."

Claire Taylor, Commercial Director, Worktop Express: "The partnership with House Beautiful brings together two complementary strengths: our deep product expertise and their exceptional insight into home design trends and audience preferences. By working together, we're able to deliver a collection that reflects what today's homeowners are looking for."

www.hearst.co.uk

www.worktop-express.co.uk

 


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