Seedtag launches Liz Agent for AI media planning

Seedtag has introduced Liz Agent, an AI platform designed to support media planning and campaign activation for brands and agencies.

The system uses the company’s Neuro-Contextual data to provide strategic insights, audience mapping and competitive analysis through a conversational interface.

The platform aims to help advertisers move from campaign brief to activation more efficiently, while enabling strategies to be deployed across Seedtag’s global advertising inventory.

Platform connects insight and execution

Seedtag positions Liz Agent as an end-to-end consultant that integrates research, analysis and campaign execution within a single environment. By combining contextual intelligence with AI-driven recommendations, the system provides guidance on targeting, creative direction and messaging angles.

The company’s Neuro-Contextual approach analyzes real-time signals such as interest, emotion and intent to support contextual advertising strategies. Liz Agent applies this data during the planning process, allowing campaigns to be built around audience context rather than personal identifiers.

Agentic AI architecture powers the platform

The platform runs on a multi-agent orchestration engine that combines large language models with Seedtag’s proprietary datasets and tools. This architecture enables the system to function as a strategic interface that translates campaign objectives into actionable media plans.

Kartal Goksel, Chief Technology Officer at Seedtag: "Liz Agent represents a major step forward in how our clients can interact with Seedtag's intelligence and use it to think through and strategize their campaigns. AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution. The Liz agent ensures that every strategic recommendation we make is backed by the most relevant Neuro-Contextual data available."

Four pillars define Liz Agent capabilities

Seedtag built the platform around four core capabilities designed to support campaign planning and activation.

The first pillar focuses on direct integration with Seedtag’s proprietary data. This ensures that recommendations rely on the company’s contextual intelligence rather than general AI knowledge.

The second pillar introduces proactive intelligence, allowing the system to monitor signals across the open web and identify cultural trends, competitive insights and potential campaign opportunities.

Conversational interface for campaign activation

A conversational interface forms the third pillar of the platform. This feature enables advertisers to move from insight to strategy through natural language interactions.

The final pillar connects planning with activation. Strategies developed through the interface can be deployed across Seedtag’s global inventory, linking media planning directly with execution.

Brian Gleason, Chief Executive Officer at Seedtag: "We are entering a new era where agents are the primary interface to intelligence. Liz Agent is how we put Seedtag's AI directly into the hands of our clients, enabling them to interact with Liz through a natural conversation. It's a major step forward in our mission to bring Liz to the world, empowering brands and agencies to build advertising rooted in human understanding, not surveillance."

Seedtag stated that clients already have access to Liz Agent, allowing them to integrate the platform into campaign planning and activation processes.

www.seedtag.com

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