Stitchy wins global comms brief for Little Moons

Stitchy has been appointed by Little Moons to develop the frozen dessert brand’s global communications strategy. The assignment will focus on shaping a communications framework suited to the modern media landscape as the company continues expanding internationally.

Work on the brief has already begun, with Stitchy collaborating with Little Moons’ existing agency partners to support coordinated communications across multiple markets.

Strategy designed for international growth

The agency will develop a strategic structure intended to help align messaging, media activity and collaboration among Little Moons’ partner agencies. The approach aims to ensure communications efforts operate consistently as the brand expands in new territories.

Little Moons, founded by siblings Vivien Wong and Howard Wong, has grown into one of Europe’s fastest-growing frozen snacking brands and is now sold in more than 40 countries.

Agency focuses on brand momentum

Ange Douglas-Kilgannon, Founder, Stitchy: "The chance to work with the brand to accelerate its momentum and help shape its strategy is really exciting. Little Moons has already built an incredible following and we’re looking forward to helping support the next phase of its growth."

Brand seeks deeper audience connection

The partnership reflects Little Moons’ focus on strengthening its brand presence as it expands internationally and navigates a changing media environment.

Ross Farquhar, Marketing, Innovation and Sustainability Director at Little Moons: "We’re delighted to be working with Stitchy as we build and grow Little Moons globally. Their perspective on how brands build memory and distinctiveness in today’s media environment made them a natural partner as we seek to deepen our connection with audiences around the world."

www.stitchylondon.com

https://littlemoons.com/www.littlemoons.com

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