Coca Cola releases 'JUMP' anthem for FIFA 2026

The Coca Cola Company continues its long-standing tradition of uniting music, culture and sport with the release of a reimagined anthem for FIFA World Cup 2026.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Honoring the iconic synths and explosive guitar work of the original, the new version infuses contemporary production and stadium-ready energy designed for football’s biggest stage. The track was first teased in Coca Cola’s Bubbling Up campaign earlier this year.

Music video bridges sport, art and fandom

The official music video, art directed by McFlyy, premiered on MTV Live, MTVU and Paramount Times Square billboards. It features animated renditions of the performers alongside a cameo from football sensation Lamine Yamal, connecting music, digital art and sport in a visually vibrant, genre-blending presentation.

Timed to the tournament buildup, the track celebrates the emotions of the World Cup—from euphoric highs to heart-stopping lows—reflecting the shared passion of fans worldwide. JUMP follows Coca Cola’s history of iconic World Cup anthems, including K’naan’s Wavin’ Flag (2010), David Correy’s The World Is Ours (2014), Jason Derulo’s Colors (2018), and a reimagined Queen track, A Kind of Magic (2022). Coca Cola has been an official FIFA World Cup sponsor since 1978.

Artist reflections on the track

J Balvin: "Music for me has always been about bringing people from different countries and cultures together—and ‘JUMP’ is all about that shared energy. From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca Cola on their anthem for FIFA World Cup 2026™ felt natural—it’s about hype, energy, and creating something that feels real."

Amber Mark: "Van Halen’s ‘Jump’ is one of those rare songs that transcends generations, so approaching it came with a lot of respect. Being able to honor the original while bringing a modern perspective was incredibly special. I’m excited to be part of a track that connects past and present in such an uplifting, powerful way."

Joshua Burke, Head of Global Music & Culture Marketing at Coca Cola: "Being a football fan means feeling everything at full volume—the joy, the heartbreak, and the hope that keeps you coming back. ‘JUMP’ captures those shared highs and lows that unite fans everywhere. Coca Cola and the FIFA World Cup have always brought people together, and we wanted this track to feel like that moment when millions of fans are singing the same feeling at once. J Balvin and Amber Mark were the obvious choice for partners—they bring passion, authenticity, and energy to everything they create."

www.coca-colacompany.com

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