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The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.

Central Cee has become one of the UK’s most prominent rap artists, with his music reaching audiences globally.

The campaign explores the tension between responding to the constant demands of modern life and creating opportunities for face-to-face connection.

The refreshed system gives greater prominence to Coca-Cola's red and white colour palette, Dynamic Ribbon, Arden Square and Spencerian script across packaging, retail environments, equipment and digital channels.

Activities include recycling, using public transport, choosing reusable items, playing football, hosting watch parties and taking part in challenges at FIFA Fan Festivals and stadiums.

Coin Toss Assistants will join referees and team captains at midfield before selected matches, helping present the match coin and taking part in the ceremonial start of the game.

The Coca-Cola Company has released Uncanned Emotions, its second global brand film created for the FIFA World Cup 2026, continuing its long-running storytelling partnership with the competition.

As an official partner of the anniversary programme, the brand aims to highlight local communities and national identity through a coordinated rollout spanning product design, storytelling and on-the-ground engagement.

The collaboration introduces a themed product line and digital activations designed to connect with gaming audiences through challenges, rewards and in-game integrations.

The National Basketball Association and The Coca‑Cola Company have announced a global marketing partnership, restoring Sprite as the league’s Official Global Soft Drink Partner.

Both brands will feature unique campaigns inspired by the film, engaging audiences in multiple markets with interactive activations and special editions.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Coca-Cola has launched a multi-market Lunar New Year and Tet 2026 campaign across Vietnam, Singapore and Malaysia, combining a shared regional design system with locally developed creative platforms.

The campaign continues Coca Cola’s nearly five-decade partnership with FIFA, marking its 12th tournament as the official soft drink of the World Cup.

The tour underlines Coca-Cola’s long-standing partnership with FIFA and sets the stage for a World Cup that will be staged across Canada, Mexico and the United States.

The initiative combines practical training, industry access and mentorship to give participants a pathway into career opportunities connected to the tournament and the wider sports ecosystem.

A significant share of the world’s drinking water never reaches consumers due to failing infrastructure, and efforts backed by The Coca-Cola Foundation aim to address the issue through technology, funding and community-based repair programmes.