AKQA Casa appoints new creative and client leadership

AKQA has promoted Felipe Petroni to Executive Creative Director and Daniel Batista to Head of Client Services at AKQA Casa in São Paulo, strengthening the agency’s leadership team as it expands its approach to combining creativity, technology and design.

Felipe Petroni and Daniel Batista will work alongside Managing Director Manuela Rinzler and Chief Creative Officer for Latin America Renato Zandoná to advance AKQA’s agency model, which integrates imagination, technology and craft to deliver business value for clients.

Creative leadership focused on design and technology

Felipe Petroni brings more than twenty years of experience leading creative work for global brands across entertainment, sport and consumer goods. Since joining AKQA Casa in 2022, Felipe Petroni has contributed to projects that connect design, storytelling and technology.

Among them is Transparency Card, created for Congresso em Foco. The initiative uses real-time data to track how politicians spend taxpayer funds. The project became the most awarded Brazilian campaign at Cannes Lions 2023 and received Fast Company’s World Changing Ideas Award in the Politics and Policy category.

Felipe Petroni, Executive Creative Director at AKQA Casa: "I’ve always admired AKQA for its visionary work. It’s an inventive company that’s been looking ahead from the start. Stepping into this role at such a pivotal moment – not only for the creative industry, but for the world – is both a source of pride and a reason to be genuinely curious about what we can build next."

Strengthening client partnerships and business impact

Daniel Batista takes on the role of Head of Client Services after serving as Client Partner at AKQA Casa. In the new position, Daniel Batista will continue to oversee client partnerships while exploring ways to deliver business value across the agency network.

Daniel Batista has more than twenty years of experience developing creative business solutions for brands including TikTok and AB InBev, focusing on strategies designed to deliver measurable results.

Daniel Batista, Head of Client Services at AKQA Casa: "AKQA is a place where creative ambition and business impact are treated as part of the same challenge. I’m excited to deepen the way we partner with clients – combining strategic clarity, collaboration and innovation to drive growth. Today, behaviour changes quickly and access to technology is no longer a differentiator. As the market calls for closer collaboration across disciplines and geographies, one of my goals is to help our partners navigate complexity with clarity and distinction."

Internal promotions reflect agency culture

The appointments highlight AKQA Casa’s approach to developing leadership from within the organisation.

Manuela Rinzler, Managing Director at AKQA Casa: "AKQA has always valued and created space for its own talent, these appointments reflect our culture. We promoted people from within the agency who have grown with us and will help us grow in the future. Felipe brings a culture-driven creative vision, and Daniel adds a keen and collaborative perspective to boost our clients' businesses. Together, they form a leadership team that helps us transform ambition into real value, using creativity and AI, responding to constant market transformations, while still caring for the people and partners who make it all possible."

www.akqa.com

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