VIOOH partners with OUTFRONT to expand US DOOH access

VIOOH, a global digital out-of-home (DOOH) supply-side platform, has formed a strategic partnership with OUTFRONT, one of the largest media companies in the United States. The collaboration significantly expands programmatic access to premium DOOH inventory nationwide.

The agreement brings OUTFRONT’s network of more than 7,600 digital screens into VIOOH’s platform, delivering over 18 billion monthly impressions. Locations include roadside billboards on key highways, train and subway stations, urban panels and bus shelters across more than 50 major cities and regional markets.

Comprehensive coverage across streets and transit

OUTFRONT’s street furniture network provides coverage in major cities including New York City, Boston, Louisville, Los Angeles, Las Vegas, Tampa and Miami. Transit placements include prominent stations such as New York City MTA, Boston MBTA, San Francisco BART, Florida Brightline, Miami Metrorail, Chicago Metra and Washington DC WMATA.

Representing roughly 25 percent of the U.S. DOOH market, the partnership enables advertisers to reach diverse audiences across multiple environments and times of day.

Jean-Christophe Conti, Chief Executive Officer at VIOOH: "Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we're giving even more media buyers unprecedented access to premium inventory at scale. The combination of roadside, transit and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure. This scale and quality will enable brands to build genuinely impactful DOOH campaigns across the States."

Programmatic advantages for advertisers

Neil Shapiro, Vice President Programmatic at OUTFRONT: "Partnering with VIOOH strengthens and expands the programmatic capabilities across our digital network. By combining VIOOH's advanced technology and global reach with our premium, high-impact inventory, we’re expanding access to our screens for buyers worldwide. This collaboration represents an exciting step in how advertisers can plan and activate campaigns across our network."

Through programmatic buying via VIOOH, advertisers gain enhanced targeting precision, improved efficiency and flexibility, ensuring maximum engagement across OUTFRONT’s extensive digital network.

www.outfront.com

www.viooh.com

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