Mediaplus appoints Roschmann to drive global growth

Mediaplus Group has appointed Uwe Roschmann as Managing Director of Mediaplus International, strengthening the agency’s leadership team and supporting its global expansion and new business initiatives.

Roschmann reports directly to Global CEO Matthias Brüll and will work alongside Managing Partner Barbara Evans.

In his new role, Roschmann is responsible for guiding the agency’s international growth, providing holistic client consulting, building interdisciplinary teams and expanding the service offering across markets. Mediaplus International serves clients including HORNBACH, E.ON and Siemens AG.

Global strategy and digital transformation focus

Uwe Roschmann, Managing Director at Mediaplus International: "Our industry is going through a period of profound change – technologically, structurally and in terms of growing client demand complexity. Mediaplus and the entire House of Communication offer a distinctive answer to this: an independent, integrated and internationally positioned ecosystem with a clear focus on digital transformation. My goal is to consistently leverage this global strength and bring together talent, expertise and scalable solutions across the entire group to create sustainable value for our clients."

Roschmann joins Mediaplus following his tenure as Managing Director Germany for international projects and clients at Omnicom Media Group. He previously served as Managing Director at Publicis, where he helped establish iBeauty for L’Oréal, an integrated model combining creative, media and technology, and supported the relaunch of digital full-service agency Digitas.

Experienced media strategist with global clients

Throughout his career, Roschmann has worked with major clients across industries including Mercedes-Benz, Volkswagen, Novartis and Telefónica o2. His focus has been on digital transformation, AI-driven initiatives, talent development and integrated communications across the full customer journey.

Matthias Brüll, Global CEO, Mediaplus Group: "With Uwe, we are gaining an extremely experienced media strategist who will play a key role in the next phase of our agency group development. His strategic clarity and integrative leadership style is an excellent fit for our team. Together we will further expand our integrated, data-driven business models internationally."

Barbara Evans, Managing Partner, Mediaplus International: "Uwe’s experience in network organizations and his proven expertise in media and communication strategies are major assets for our group. I look forward to working with him to bring new momentum to our agency."

Roschmann and Evans now lead the Mediaplus International team of more than 100 people in Munich, collaborating closely with Mediaplus offices worldwide.

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