WHOOP selects Viant as strategic ad platform

Viant Technology Inc. has announced a multi-year strategic partnership with WHOOP, the human performance company behind wearable technology.

Under the agreement, Viant will serve as the DSP of Record for WHOOP, powering household-level CTV activation that links media exposure directly to business outcomes.

The partnership highlights Viant’s leadership in CTV, where identity and contextual intelligence are central to driving measurable growth. Transparency in supply and fees, combined with a high-touch client support model, were key factors in WHOOP selecting Viant as a strategic partner.

Tim Vanderhook, CEO and co-founder of Viant Technology: “CTV is the most powerful platform for brands to drive new customer growth, and its full value is unlocked through intelligence. Viant provides WHOOP a deeper understanding of the content environments their CTV ads run alongside, the precision to activate against premium programming, and the ability to measure true incrementality at scale.”

Precision-driven CTV strategy

WHOOP is known for wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health, helping members perform at their highest potential. The brand applies the same performance-driven approach to its marketing strategy, seeking a partner capable of delivering precision, transparency, and measurable results in CTV.

John Sullivan, chief marketing officer of WHOOP: “Our focus is on building authentic connections with our audience. Viant’s expertise in CTV helps us better understand where and how to engage, so we can continue to grow the brand in thoughtful, impactful ways.”

The collaboration reflects a shared commitment to performance, transparency, and measurable growth, setting a benchmark for how brands activate and evaluate CTV investments.

www.viantinc.com

www.whoop.com

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