Little Bird adds Maverick Media Group to roster
Maverick Media Group has secured East Coast representation with Little Bird, the company founded by Becca Falborn. The live action production company joins the roster as it looks to expand its presence in commercial production.
Founded in 2020 by Marc Whitaker II, Myles Ditkoff and Cody Mastropietro, Maverick Media Group has worked with brands including Celsius, Nike, NFL and Premier Lacrosse League.
East Coast expansion strategy
Becca Falborn launched Little Bird in 2024 after working as an executive producer. The agreement brings Maverick Media into Little Bird’s portfolio of production partners and marks a step in the company’s East Coast growth plans.
Becca Falborn, Founder, Little Bird: "I’m incredibly excited to have the opportunity to work with the trailblazing team at Maverick. One of my goals when I started repping was to help build companies, their reputations, and represent the under-represented. gen z is the future, I remember when millennials were the future and I worked with so many people who resisted that inevitable shift, and now here we are seeing the next generation come in and they’re not like us - in a good way. They’re the tech-savvy generation, they have created an entire culture unlike any generation before them. I was already excited to work with Marc and his team when I initially met them earlier this year, then they called us back after they got a Super Bowl gig like, ‘ok we’re ready!’ - it was kismet."
Marc Whitaker II, Founder, Maverick Media Group: "We created Maverick in a college dorm room during COVID, when the world slowed down and we finally had time to think. I’ve always believed artists need space, and that season gave us clarity on the kind of work we actually wanted to make. The traditional path didn’t feel like it fit, so instead of forcing it, we forged our own lane. That’s what being a Maverick means to me, creating the opportunity instead of waiting for it, and that mindset shapes our internal culture and the next generation of storytellers we choose to partner with. Now, as we step into this next chapter, we’re excited to work alongside Becca and the Little Bird team to grow intentionally and build something even bigger than we imagined back then."
Building a Gen Z-led production model
The company positions itself as a Gen Z-led production outfit structured to respond quickly to shifts in culture. Isabella Pavia, Marketing Manager and Producer, highlighted how the team integrates brand positioning and production execution.
Isabella Pavia, Marketing Manager and Producer, Maverick Media Group: "As a gen z led company, we understand how quickly culture moves, and our structure allows us to move with it. Being involved in both marketing and production means I’m thinking about brand positioning and execution simultaneously. This partnership with Little Bird strengthens our ability to bring that cohesive, culturally aware approach to even bigger opportunities."
Maverick Media Group recently partnered with former NFL tight end Jordan Reed to produce Offseason, a documentary series following five NFL players during their time away from competition. The series launched on Amazon Prime Video, Roku and Tubi on 1 February.
Looking ahead, the production company plans to expand its director roster, focusing on diverse creative voices and distinctive visual styles as it builds its commercial offering.
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