OUTFRONT partners with AdQuick for smarter OOH

OUTFRONT Media has announced an exclusive multi-year collaboration with AdQuick, Inc.

The agreement includes a three-year license for AdQuick’s OOH sales cloud product, an exclusivity period, and up to $20 million in investment by OUTFRONT to support technology integration and innovation.

The partnership combines OUTFRONT’s national out-of-home (OOH) footprint with AdQuick’s platform to accelerate campaign planning, execution, and measurement across roadside, transit, and digital formats.

Smarter planning, faster execution, better measurement

The collaboration is designed to deliver standardized audience and market insights for planning across formats, simplified workflow handoffs from planning to activation, and unified reporting linking plan inputs to campaign delivery and measurement.

Chris Gadek, CEO, AdQuick: "We're excited to deepen our collaboration with one of the industry's most innovative and respected media companies. This partnership amplifies what AdQuick does best: giving advertisers a unified way to plan, buy, and measure OOH media across channels, while unlocking speed, precision, and performance."

Premesh Purayil, Chief Technology Officer, OUTFRONT Media: "By partnering with AdQuick, we can simplify how advertisers and agencies build plans around OUTFRONT's premium assets and get to measurable outcomes faster, with clearer reporting from planning through post-campaign analysis. This partnership reflects our commitment to investing in innovation that helps advertisers drive stronger business outcomes and build lasting brand value."

The integration will maintain AdQuick’s open marketplace structure, ensuring consistent access and standard commercial terms for all participating media owners. The partnership aims to streamline sales operations, accelerate go-to-market efforts, and provide advertisers with a seamless, data-driven OOH experience from plan to measurement, reinforcing both companies’ position at the forefront of IRL media.

www.outfront.com

www.adquick.com

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