Boomshot names Meredith Weiss sole owner
Creative production company Boomshot has updated its leadership structure as Meredith Weiss becomes sole owner and Krysia Johnstone steps into the role of Executive Producer.
The move formalizes Meredith Weiss’s position at the helm of the New York-based production company and expands Krysia Johnstone’s remit as Boomshot continues to work across the full content lifecycle.
Meredith Weiss, previously Managing Director, now serves as sole owner and Principal. Krysia Johnstone, formerly Head of Production, takes on the Executive Producer role after nearly eight years with the company.
Leadership shift supports long-term partnerships
The ownership transition consolidates Meredith Weiss’s leadership and signals the company’s focus on sustained partnerships and integrated collaboration. Boomshot positions itself as a flexible creative partner, working with brands from development through production and post-production.
The company operates across sports, culture, and entertainment, producing live events, branded content, and long-form storytelling. Its client roster includes Prime Sports, FOX, SEC Network, NASCAR, ESPN, USTA, FanDuel, Anheuser-Busch, State Farm, GEICO, and Volkswagen.
Expanding the production leadership team
Meredith Weiss, Principal: "We’re defined by the company we keep. Whether you need help with one piece of the puzzle or the full content journey, we meet you where you are. Our greatest strength is our team—a deep bench of experienced talent that adds real value to our clients’ businesses. As the industry evolves, brands need to own their story, audience, and equity. We help them do exactly that—reshaping how content is developed, produced, and delivered."
Boomshot’s model centers on close collaboration between creative and production teams, aiming to move efficiently from idea to execution. The company emphasizes hands-on leadership and direct engagement with clients across projects.
Krysia Johnstone will focus on expanding Boomshot’s network of directors and reinforcing its position in high-level creative execution across formats. Her promotion adds further depth to the senior team as the company continues to refine its production capabilities.
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