TBWA Hong Kong appoints Choy and Chow as creative partners

TBWA Hong Kong has appointed Mike Choy and William Chow as joint leaders of its creative department, marking a leadership shift within the agency’s Disruption model.

The move positions both as Creative Partners, responsible for day-to-day creative leadership and the development of culture-shaping ideas.

Mike Choy has been elevated to Creative Partner, joining existing Creative Partner William Chow. Together, they will work closely with General Manager Ida Mak to oversee the department’s output and direction.

Creative leadership aligned with Omnicom structure

Both Creative Partners will report to John Koay, recently appointed Creative Chief Officer at Omnicom Advertising Hong Kong. The structure is designed to strengthen collaboration across the group and expand creative opportunities for clients.

William Chow brings more than two decades of experience across Hong Kong and the wider Asia region. A two-time Grand Effie winner, his work has also been recognised by The One Show, Kam Fan Awards and AdFest. He has led assignments for brands including Standard Chartered, adidas, Visa, LG and Alipay.

Design and experience capabilities expand

Mike Choy is known for his work in brand identity and experiential design, developing integrated physical and digital brand environments. Over the past 17 years, he has delivered projects for clients including Starbucks, Hennessy, Lee Jeans, Wrangler and Lexus.

He also leads Design by Disruption (DXD), the agency’s design unit, overseeing a multidisciplinary team focused on experience-led solutions that integrate technology, space and storytelling.

John Koay, Creative Chief Officer, Omnicom Advertising: "William brings sharp thinking and real clarity to the work, with a strong feel for the stories that genuinely connect. Mike’s strength is creating these amazing brand experiences - blending creative instinct with deep tech understanding. Together, they represent a bright and balanced future for TBWA HK it’s going to be fun to be a part of."

William Chow, Creative Partner: "I’m incredibly excited to be stepping into this role alongside Mike. We’ve always shared a belief that the best ideas sit at the intersection of strategy, storytelling and craft. This partnership allows us to collaborate more closely, push each other and our talented teams to innovate further, and ultimately deliver more meaningful and effective work for our clients."

Mike Choy, Creative Partner: "This new structure gives us the opportunity to push Disruption at TBWA Hong Kong to another level. We are excited about the new possibilities from being part of the Omnicom Advertising family and believe with our new structure and capabilities we are strengthened as a comprehensive and future-facing creative partner for brands."

The appointments reinforce TBWA Hong Kong’s creative leadership as part of Omnicom Advertising’s expanded presence in Hong Kong.

tbwa.com.hk

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