Marketing Report


Global ad tech platform Xapads Media expands business in China

30-01-2024 | 09:43:39
The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, Indonesia, US, Russia and Singapore.

Alibaba, Tencent are China’s top brands, Interbrand report

08-12-2023 | 09:49:36
Compared to previous years, the changes in brand value presented in this year are more closely related to the macroeconomic trends and highlight the industrial momentum of the current Chinese economy.

Global marketing and comms agency FINN Partners hires Annouchka Behrmann for the Hong Kong Office

21-11-2023 | 07:00:00
An award-winning integrated communications practitioner, Behrmann has spent her career working with world-leading brands including American Express, M+, Marriott International, Starbucks, L’Oreal, Unilever, lululemon, Aviva, Samsung and Oatly.

Sprite and WPP tap into Chinese meme culture with the launch of ‘1982 Sprite’ campaign

24-10-2023 | 13:33:24
Sprite and WPP Open X have turned popular Chinese meme into reality with the launch of limited-edition product.

ZENCE OBJECT secures $2.5m to commercialise sustainable materials from tea residuals

29-08-2023 | 09:35:00
Hong Kong-based ZENCE OBJECT has secured a total of $2.5 million in seed funding from the AEF Greater Bay Area Fund (AEF GBA) managed by Gobi Partners GBA (Gobi GBA).

Kien Lim appointed CEO of Havas Media Network China

17-08-2023 | 08:58:00
Based in Shanghai, Kien Lim reports to Karl Wu, Chairman and CEO of Havas Greater China, and takes full charge of the business and talent of Havas Media across China.

WPP set to unveil Guangzhou Campus

02-02-2023 | 14:32:19
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.

[Marketing Week] Bob Koigi: The rise and rise of social media advertising

01-12-2022 | 12:45:00
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.

Hivestack partners with China’s offline advertising solution provider Focus Media

25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.

[eMarketer] US retailers and brands shift manufacturing away from China

11-11-2022 | 12:08:29
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai

[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China

09-11-2022 | 13:03:54
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.

Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China

14-10-2022 | 14:28:43
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.

EssenceMediacom names Benjamin Wei as China CEO

28-09-2022 | 17:16:27
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.

Segway-Ninebot awards integrated media duties to Essence in China

21-09-2022 | 15:33:09
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China

[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising

31-08-2022 | 15:14:00
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.

Value of the top 100 most valuable Chinese brands exceeds $1.24 trillion, report

30-08-2022 | 15:00:53
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.

Essence appointed as integrated media agency for fast-moving consumer goods company Liby in China

24-08-2022 | 16:26:48
Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.

AliExpress changes conditions after ACM, European Commission intervention

08-08-2022 | 16:43:00
AliExpress, the Chinese e-commerce platform, has adjusted its conditions after intervention by the Netherlands Authority for Consumers & Markets (ACM) and the European Commission.

GAC Motor selects Essence China as integrated media agency for international business

29-07-2022 | 08:35:56
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.

[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand

17-06-2022 | 09:48:53
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.