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The concept blends food, design, and brand storytelling to create an immersive environment aimed at engaging consumers in the away-from-home channel, while positioning Lay’s within new dining contexts.

DFIQ Media, the retail media arm of DFI Retail Group, has formed a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce to the market, creating a privacy-first framework for retail media activation.

The partnership follows a competitive pitch and combines centralized strategic oversight with local market expertise across Germany, Italy, Poland, Spain, and the UK.

The move positions both as Creative Partners, responsible for day-to-day creative leadership and the development of culture-shaping ideas.

A global analysis by PlayersTime maps where social media engagement is most concentrated, showing how deeply platforms are embedded in daily routines across continents.

The changes include the return of BBDO to Hong Kong as Omnicom’s second creative agency brand in the market, alongside TBWA, following the global retirement of the DDB brand.

The collaboration will enable advertisers to access Yagoo’s premium digital screens across China directly through the VIOOH Trading Manager platform.

Based in the agency's Shanghai studio, Elvis will report to Chris Reitermann, WPP’s President, China, and collaborate closely with Sarah Trombetta, Grey’s APAC CEO.

It was a very strange week in the fascinating world of technology. With President Trump’s inauguration, technology seemed to have taken center stage at the heart of power, as the focal point of modern society.

Monks, global digital, data-driven, unitary operating brand of S4Capital plc., has announced the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage.

Integral Ad Science, IAS, a global media measurement and optimization platform, has announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards.

Who Wot Why will be charged with helping to launch the brand in the UK, following OMODA’s recent introduction of its pioneering and futuristic crossover SUVs to UK shores.

With extensive experience in developing effective marketing strategies to attract outbound Chinese travelers, FINN Partners will support ONMT in PR strategies, influencer marketing, social media content, events and brand partnerships.

Entering its third year of service, J-Stories has begun publishing articles in Chinese, in addition to English and Japanese.

The appointment will see Nestlé entrusting Publicis Media China to manage its media requirements including media planning and buying for social and mobile as well as performance media in China.

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China to support its introduction to the Chinese market.

Carter rejoins McCann Worldgroup after eight years away, during which time he served as the China CEO of J. Walter Thompson, then China CEO and Greater China CEO for Wunderman Thompson, before becoming President of VML.

The planned unit, jointly owned by SINOPEC and TotalEnergies, will have the capacity to produce 230,000 tons of SAF per year, and will process local waste or residues from the circular economy (cooking oils and animal fats).

According to a new report by Brand Finance, the global brand valuation consultancy, TikTok/Douyin comes in as China’s most valuable brand among the top 500 brands ranked.

Despite a challenging start to the year, China secured eight of the largest ten deals in Asia.