Stagwell unveils AI search platform for marketers

Stagwell has unveiled Stagwell Search+, a global solution designed to help brands navigate the shift from traditional search engines to AI-driven search experiences.

Developed by Assembly in partnership with Emberos, the platform aims to optimize brand discoverability, sentiment, and outcomes in an era where Large Language Models (LLMs) guide consumer decision-making.

Unlike conventional SEO approaches, Stagwell Search+ treats AI search as a unified paid, owned, earned, and shared media challenge rather than a set of isolated tactics.

Four core capabilities drive AI Search performance

The platform integrates four key functions:

Audit – Assembly’s AI search product evaluates a brand’s activation maturity across media channels.
AI Search Intelligence – Leveraging Emberos’ AI agents, the system measures discoverability, visibility, and sentiment across generative AI surfaces.
Unified Strategy Output – Teams receive actionable guidance to implement a cross-channel system that influences how AI models recommend brands.
Continuous Measurement – Ongoing experimentation compounds learning and improves brand performance over time.

Early deployments have shown measurable results, including a 57 percent increase in AI visibility for a software client, a 34 percent revenue lift from AI-powered search transformation for a global technology client, and an average 27 percent incremental lift from Search+ activations.

Mark Penn, Chairman and CEO, Stagwell: "Stagwell Search+ solves the ‘data-to-execution' gap that plagues existing tools and delivers best-in-class solutions for clients by enabling them to act on AI search insights in real time with clear results. Building on the launch of The Machine, marketing's first agentic operating system, this latest development for the media sector continues Stagwell's momentum as an AI winner."

Justin Inman, Founder & CEO, Emberos: "The front door of the Internet has changed. LLMs are now how people discover products and make buying decisions. Stagwell gets that—and we're excited to partner with them to bring Emberos' AI agents and AI Brand Orchestration infrastructure to their clients so they can win where it matters most."

The launch follows Stagwell’s broader AI momentum, including NewVoices.ai, The Machine and Agent Cloud. Assembly continues to receive recognition for AI-powered performance, including being named Microsoft Advertising Partner of the Year and earning multiple accolades from Google for AI-first search leadership.

www.stagwellglobal.com

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