BBH London appoints Giulia Ferrarezi as Creative Director

BBH London has appointed Giulia Ferrarezi as Creative Director, reinforcing its focus on art direction and out-of-home work.

Giulia Ferrarezi joins from DAVID Madrid, where she built an international profile. In 2025, she was named one of Ad Age’s Gen Zers to Watch in marketing and advertising.

Strengthening art direction credentials

Giulia Ferrarezi was selected for the See It Be It programme at the Cannes Lions Festival of Creativity and ranked among the top two art directors worldwide in 2024 by industry peers. She also won a Grand Prix for B2B at Cannes Lions in 2024.

Her appointment aligns with Felipe Serradourada Guimaraes’ ambition to position BBH London as a leading out-of-home agency, with a renewed emphasis on craft and visual impact.

International experience across major agencies

Originally from São Paulo, Giulia Ferrarezi has worked at agencies across Brazil and Europe, including BETC, AlmapBBDO, Grey and LiveAd.

Her portfolio includes campaigns for brands such as Havaianas, Absolut, Netflix, Burger King and Volkswagen.

Felipe Serradourada Guimaraes, ECD, BBH London: "Stupidly talented people that are also incredibly humble and lovely seem to be a unicorn these days, Giulia is one of those unicorns. Titanium, Grand Prixs, Golds, she has them all, what she didn’t have was a BBH email. Now she does, welcome to the team."

Giulia Ferrarezi, Creative Director at BBH London: "If there’s one thing that leaving my country for the second time has taught me, it’s that to create outstanding work, you need to go out into the world and meet people. BBH has a community through which it has built a legacy of showing the world a different way to think, and I couldn’t be more excited to be part of it."

Giulia Ferrarezi will report to Felipe Serradourada Guimaraes in her role as Creative Director.

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