Terry Hines & Associates buys creative studio Modern Logic
Entertainment agency network, Terry Hines & Associates, has acquired creative content studio Modern Logic, expanding its capabilities as a full-service marketing partner across branding, entertainment and culture.
The move integrates Modern Logic into THA’s network of specialized agencies, broadening the group’s creative strategy and execution offer across digital, experiential, print and social channels.
Expanded agency network and services
Modern Logic joins a collective that includes Homebrew, THA|Create, MAKR and sister agency The MRKT Co.. Together, the agencies operate as an integrated platform designed to address complex brand challenges across the marketing ecosystem.
Grant Nemirow, Chairman of Terry Hines & Associates: “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients. We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.”
Award-winning momentum continues
The acquisition follows a period of high-profile work for Modern Logic, including recognition at the Cannes Lions International Festival of Creativity, where it received the Grand Prix Titanium Award for its collaboration with Wieden+Kennedy on DoorDash’s campaign DoorDash All The Ads.
In 2025, the studio also delivered projects for Epic Games tied to the launch of Fortnite, as well as the 11-minute branded short Fruithead for Gushers.
Leadership team to guide expansion
Michael Bennett will continue as Chief Growth Officer at Modern Logic, working alongside Erica Coates and Chief Strategy Officer Allan Gungormez. Erica Coates previously served as President of MOCEAN, leading marketing programs for brands including AT&T, Lexus, Amazon, Waymo and Activision. Allan Gungormez’s background includes strategy work for PlayStation, Beats by Dre and Netflix.
Erica Coates, CEO of Modern Logic: “What makes this partnership exciting is the opportunity to bring truly integrated solutions to brands that demand it. If you follow the advertising industry at large, it’s clear we are at an inflection moment where the traditional ‘big’ agency model is not as attractive to brands anymore."
Erica Coates added: ”They’re looking for creative partners that are intentionally nimble and responsive with creative minds that understand their brand's business as well as consumer behaviors and know how to reach them through specialized expertise. They are also looking for partners who can work together fluidly and are responsive by setting new trends. Brands need a partner like Modern Logic whose strategy and design-led approach, combined with THA’s depth across digital, experiential, print, and PR. We’re uniquely positioned to deliver world-class work across every touchpoint.”
Michael Bennett, Chief Growth Officer of Modern Logic: “Modern Logic has always been about building bold, culturally resonant work that lives far beyond a single platform. Joining Terry Hines & Associates gives us the scale, resources, and complementary expertise to do that work at an even higher level, while staying true to the creative ambition that defines our studio.”
Allan Gungormez, Chief Strategy Officer of Modern Logic: “Cultural relevance is easy to chase; cultural resonance requires structure, taste, and restraint. Uniting Modern Logic with Terry Hines & Associates allows us to build ideas with a deeper understanding of how culture actually moves and how brands can participate in it in ways that feel earned.”
With the addition of Modern Logic, Terry Hines & Associates strengthens its position as a marketing partner focused on brands operating at the intersection of entertainment, technology and culture.
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