Happydemics and Vistar Media partner to measure global DOOH impact

Happydemics, a global player in brand lift and ad measurement, has partnered with Vistar Media—a leading provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions—to deliver standardized, advertiser-grade measurement for digital out-of-home (DOOH) campaigns.

This collaboration enables brands and agencies to accurately measure DOOH impact on familiarity, ad recall, consideration, and purchase intent. By combining Vistar’s global network with Happydemics’ recall-based methodologies, advertisers can gain actionable insights across campaigns, creative formats, and regions, eliminating guesswork and providing validated proof of impact.

Virginie Chesnais, CMO, Happydemics: “Partnering with Vistar enables us to deliver fast, precise insights for DOOH campaigns at a global scale. By helping advertisers understand what truly fuels brand outcomes across the funnel, we’re raising performance expectations and advancing measurement standards across the industry.”

Karan Singh, VP of Revenue, EMEA, at Vistar Media: “Our partnership with Happydemics gives brands a clear and consistent way to understand how DOOH drives real brand impact—not just in a single city or campaign, but globally. By moving beyond assumptions and toward proof, advertisers can invest, optimise and grow with confidence.”

The initiative applies a unified measurement framework across EMEA, North America, Latin America, and APAC, allowing campaigns to be benchmarked by category, venue, and format. As DOOH strategies expand globally, the partnership ensures brands can seamlessly compare performance, refine creative approaches, and optimise spend across screens, cities, and regions.

www.vistarmedia.com

www.happydemics.com

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