BLACKROLL selects DEPT for global remit

Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem. The mandate covers strategy, branding, experience design and technology across web and app platforms.

The partnership will support BLACKROLL’s transition from a product-focused company into an AI-enabled longevity platform that combines physical products, digital coaching, marketplace services and personalized experiences.

From recovery tools to digital ecosystem

BLACKROLL built its reputation on recovery and regeneration products used by athletes and fitness enthusiasts. Over nearly two decades, the company established a strong presence in Germany and international markets through science-based tools and partnerships in professional sport.

Under the new agreement, DEPT will design and implement the digital infrastructure required to scale BLACKROLL’s expanded offering globally. The roadmap includes platform capabilities that connect products, coaching services and AI-driven personalization to support training, sleep optimization and long-term habit formation.

Scott Zalaznik, CEO, BLACKROLL: "We’re undertaking a company-wide transformation: evolving BLACKROLL from a product brand to an AI-enabled longevity platform. In partnership with DEPT, we’re executing a transformation program to strengthen the brand, build platform capabilities across products, coaching, and services, and accelerate international market expansion."

Franklin Schamhart, VP Experience, DEPT: "BLACKROLL isn't just scaling – they're pioneering a new category. The challenge is turning static routines into an intelligent system that adapts to each user's progress, leveraging feedback, data, coaching, and AI to drive sustainable habit formation. That's the infrastructure for the future of longevity."

Competitive pitch leads to global remit

DEPT secured the account following a competitive pitch. The agency will oversee digital strategy and development as BLACKROLL positions itself as a connected health platform rather than solely a product manufacturer.

The appointment adds to DEPT’s recent client work with brands including Lufthansa and Zalando, reflecting continued growth in its international portfolio.

www.blackroll.com

www.deptagency.com

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