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[Interview] Emma Ellis, MD, Landor London studio
As Landor London enters a new chapter under new leadership, the agency is positioning itself at the intersection of brand, creativity, technology and business transformation.
Andy Mosmans: Branding beyond Sharp and Ritson
The strongest brands are not simply recognised because of what they say. They are recognised because of what they are.
[Column] Bram Holzapfel: The Ghost in the Code: Why your brand needs a human monitor
For the first time in a long time, I realized that my academic past gave me an insight relevant to today’s discussions around the use of AI in the creative branding business.
KW acquires MLMS to expand agent marketing tools
The move integrates MLMS’s services into Keller Williams’ in-house offering, aiming to scale branding, design, and production capabilities across its global network.
Apollo Automobil appoints Collaborate for activation
The agency will oversee a full activation at the Supercar Paddock, including hospitality, VIP areas, media presentations and retail, covering design, build and on-site operations.
VENGEAN & eyes + more: Linda van de Wiel & Bram Holzapfel
VENGEAN has developed an international brand communication for eyes + more. In Germany a campaign has been launched following campaigns in Belgium and the Netherlands. We speak with Linda van de Wiel, Director Marketing & Communications at nexeye, and Bram Holzapfel, co-founder and Executive Creative Director of VENGEAN.
Thermagy taps VENGEAN for global rebranding push
Thermagy remains strategically focused on innovative applications associated with conversion of thermal to electrical energy, energy storage and thermal management.
BLACKROLL selects DEPT for global remit
Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem.
Cash Access UK appoints The Or for brand push
The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.
VENGEAN: From bigger to better
It’s lights out for the traditional advertising giants. While the large networks, out of necessity, merge and consolidate, a new reality is emerging
Moët & Chandon taps Leroy Tremblot for F1 platform
Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.
Bang Energy embraces youth culture with bold new campaign
The neon-soaked campaign positions the energy drink as the ultimate sidekick for spontaneous adventures, building on Bang’s reputation for bold, boundary-pushing social media content.
[Column] Andy Mosmans: Why a company’s strategy and its brand should speak the same language
When done well, a business strategy isn’t a dusty PowerPoint slide, it’s a living promise. And promises need to be seen, felt, and experienced. This is where branding comes in.
[Column] Andy Mosmans: Branding is the art of creating belief
Contrary to the old saying “seeing is believing,” the truth is closer to we see what we believe.
[Column] Andy Mosmans: Why creativity is a tool, not the goal in building powerful brands
In a world obsessed with virality, visual cleverness, and cutting-edge campaigns, it’s tempting to believe that branding is all about creativity.
[Column] Michel van Velde: AI agents are the new target audience
According to recent figures, more than 45 percent of online purchase decisions are already influenced by AI, through personalized recommendations
[Interview] Bram Holzapfel, Executive Creative Director, VENGEAN
Built by seasoned brand and business leaders, VENGEAN partners closely with founders and brand leaders to craft bold, business-driving concepts.
[SHOWREEL!] VENGEAN
On a mission to ignite impact by energising enterprise, with a vengeance, VENGEAN helps businesses and organisations worldwide to claim a greater share of the future.
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