The Cheesecake Factory picks StrawberryFrog as media agency of record

StrawberryFrog has been appointed media agency of record for The Cheesecake Factory following a competitive review in the fourth quarter of 2025. The agency will lead media planning and buying across all paid channels.

Campaign activity is already underway, with the first initiatives launched earlier this year as StrawberryFrog assumes responsibility for the brand’s media strategy and execution.

Scope covers all paid channels

In its expanded remit, StrawberryFrog will oversee cross-channel media investment to support The Cheesecake Factory’s national footprint of more than 200 locations. The restaurant group is known for its broad menu and in-restaurant dining experience.

Donald Evans, Chief Marketing Officer, The Cheesecake Factory: "We’re excited to be working with the Frogs. They bring a unique blend of data, tech, and creativity—exactly what modern marketing requires. That combination will help us break through and show up in the market in interesting and meaningful ways."

Bill Heilmann, Head of Media, StrawberryFrog: "We’re honored to have been chosen as media partners by The Cheesecake Factory. This is an iconic brand with generations of loyal fans, and we proudly count ourselves among them. The Cheesecake Factory has some exciting things cooking for guests this year, and we’re thrilled to help bring what’s next to the table."

Agency strengthens media portfolio

The appointment adds a national restaurant brand to StrawberryFrog’s media portfolio and follows a formal review process completed late last year. The agency will coordinate strategy, planning and buying to support brand visibility and customer engagement across markets.

www.thecheesecakefactory.com

www.strawberryfrog.com

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