The PHA Group named PR partner for WeSki

Independent agency The PHA Group has been appointed by WeSki, the fast-growing global ski holiday platform, to manage the brand’s press office throughout the ski season. The partnership aims to raise awareness of WeSki’s offerings and highlight the ease of planning ski trips through its platform.

Founded in 2016 by skiers Yotam Idan and David, WeSki was created to simplify the process of booking ski holidays. The platform allows customers to build trips in minutes, selecting any combination of flights, accommodations, transfers, lift passes, equipment and lessons, all at the best price. WeSki is among Trustpilot’s top-rated ski holiday companies, holding an ‘Excellent’ 4.9/5 rating.

Showcasing global ski destinations

The PHA Group will drive media coverage to spotlight WeSki’s portfolio of more than 350 resorts worldwide, from iconic locations like Val Thorens and Verbier to destinations in Japan, Norway and the USA. The campaign will demonstrate how the platform enables stress-free, personalised ski trips tailored to each customer’s preferences.

Yotam Idan, Co-founder & CEO of WeSki: "After significant growth over the last few years, we're excited to be teaming up with The PHA Group this peak ski season. Our mission has always been to make it easy for skiers to book and enjoy their ideal ski holiday at the best price. Through this partnership, we look forward to helping even more skiers experience how effortless a great ski trip can be."

Suzanne Haysler, EVP at The PHA Group: "We're delighted to be supporting the WeSki team throughout the ski season, raising awareness of the platform's flexibility, value, and impressive range of destinations. With demand for more streamlined ski travel continuing to grow, we're excited to position WeSki as the go-to choice for skiers planning their next trip."

www.thephagroup.com

www.weski.com

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