Gracenote renews partnership with Google for the AI age
Nielsen’s Gracenote, a global player in entertainment metadata, has announced the continuation of its partnership with Google. Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.
Jared Grusd, CEO, Gracenote: "We’re excited to continue our work with Google to make it easier for people everywhere to find and watch the entertainment content they love. Our meticulously crafted, highly structured data will help Google power more intuitive, AI-driven content discovery, and this partnership is a major step toward creating better experiences for consumers everywhere."
Supporting AI-powered content discovery
Gracenote’s metadata is curated, edited and human-verified, providing the entertainment industry with a trusted resource for TV, movie and sports information. The company combines editorial judgment, machine-driven workflows and human-in-the-loop processes to maintain comprehensive data that has long powered visually rich interfaces and engaging user experiences.
The multi-year partnership will enhance the organization and accuracy of video and sports content across Google platforms. As AI-powered discovery tools become increasingly central to entertainment consumption, Gracenote’s data will ensure users can find relevant and useful content efficiently.
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