Marketbridge wins LG B2B agency role

Marketbridge has been appointed B2B agency of record for the Commercial Display and IT Solutions division of LG Electronics USA. The Go-to-Market growth firm secured the U.S. brief following a competitive review process.

LG Electronics operates globally across consumer electronics and home appliances and maintains a significant business-to-business presence in commercial displays. In the United States, the company serves organisations ranging from small businesses to large enterprises with a portfolio spanning commercial displays, IT infrastructure and software solutions.

Agency remit spans B2B growth strategy

As agency of record, Marketbridge will support LG’s U.S. commercial display business with integrated B2B marketing services. The agency brings together go-to-market demand strategy, data and analytics, marketing operations, media management and creative under a single structure.

Paul Vitellaro, Head of B2B Marketing Communications, Campaigns and Branding, LG Electronics USA: "At its heart, LG believes in innovation—and we wanted the same in our new B2B agency partner. Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences (ABX), and the smart, inquisitive and collaborative nature of the team we met through the search process."

Integrated capabilities under one roof

Marketbridge positions its model around aligning marketing strategy and execution to drive measurable growth. The LG appointment strengthens its presence in the technology and electronics sector, particularly in account-based marketing and demand generation.

Bob Ray, CEO, Marketbridge: "We are proud to have been selected by LG as its U.S. growth marketing partner for commercial displays and IT solutions. Applying our award-winning B2B and account-based marketing expertise to support the continued growth of one of the world’s most iconic brands represents an exciting strategic opportunity. We look forward to a long-term partnership built on shared ambition and results."

The partnership will focus on advancing LG’s commercial display and IT solutions business across the U.S. market through coordinated B2B marketing initiatives.

www.marketbridge.com

www.lg.com

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