Sofas & Stuff expands digital reach with DAC

British retailer, Sofas & Stuff, has partnered with DAC, a global full-funnel media agency, to strengthen marketing at both local and national levels. The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

The partnership begins with a focus on paid search, where DAC will restructure campaigns to align with Sofas & Stuff’s business objectives. Efforts will include advanced bid strategies and clarifying the role of each marketing channel in driving in-store visits and online conversions.

Balancing national scale with local impact

Bradley Walsh, Head of Digital Marketing, Sofas & Stuff: "As a business with a strong showroom footprint, we needed a partner who genuinely understands how national digital activity translates into local demand. DAC demonstrated a clear grasp of how to balance performance at scale while still supporting our individual showrooms, which was a key factor in our decision to partner with them."

Mike Fantis, VP, General Managing Partner, DAC: "Sofas & Stuff is a standout British brand with a strong sense of identity and a clear vision for growth. We’re thrilled to help bring that vision to life through performance-driven, location-focused marketing strategies."

The collaboration positions DAC to deliver integrated media strategies that connect the brand’s national campaigns with localized marketing efforts, aiming to drive measurable impact across showrooms and digital channels.

www.sofasandstuff.com

www.dacgroup.com

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