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Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.

Ahead of the announcement of the Advertising Agency50 on March 9, 2022, Marketing Report is publishing a series of interviews with nominees. Today we speak with Brian Hirman, Director of M&A at iO.

New statistics show that Volvo Trucks was the market leader for heavy all-electric trucks in Europe 2021 with a market share of 42%. In 2021 the company took orders, including letters of intent to buy, for more than 1,100 electric trucks worldwide.

Upon launch, Paramount+ will be available to all CANAL+ CINÉ SÉRIES French subscribers.

Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.

With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

The agreement is the largest announced SAF procurement by an airframer and further demonstrates Boeing’s commitment to decarbonizing aviation.

Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market

After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.

US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.

Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.

Essence has announced that it has strengthened its leadership team in Australia. Appointing a new Managing Director for Brisbane and expanding national leadership roles, Essence will add local bench strength to advance its mission of making brands more valuable to the world.

Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.

YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.

PETs are sophisticated technologies currently used within the insurance and financial industries to maximise data security and minimise the use of personal data.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.

ViacomCBS is directly looking for a Junior Graphics Designer

ViacomCBS is directly looking for a Director Partnerships Benelux

ViacomCBS is directly looking for a Trade Marketing Manager Benelux

The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”