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Activity-based advertising's biggest market share is attributable to an increasing count of Internet users.

WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.

Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.

According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.

 DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.

Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.

Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.

Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.

Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.

Specifically, the two companies have signed a memorandum of understanding that outlines their intent to establish a joint venture, new company, through which they plan to engage in the joint development and sales of high value-added battery electric vehicles (EVs) and commercialize them in conjunction with providing mobility services.

The first ever eMarketer  US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.

Mediahuis Ventures is leading a €3.4 million funding round in Germany’s Tomorrow’s Education, the start-up behind the remote-first university Tomorrow University of Applied Sciences.

Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 

Accordingly, the firm is ramping up investments in its EV production unit.

As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.

The association further said that most of its members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people.

The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.

The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.

With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.

Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.