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Havas Media launches e-commerce offering to help marketers drive growth
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Volkswagen Group and SEAT reveal electrification plan for Spain
Electrifying Spain by creating a European Electric Vehicle Hub, building up a battery cell production and full, sustainable E-ecosystem.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
DEPT unites its teams under one brand
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
World Out of Home Organization signs nine new members
The new members are: DoohClick, Media Resources, 1805 Media Marketing, SDE Media, Schindler, Allvision, W Group, adtrackmedia, Captivate and Branded Cities.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
WFA issues guidance for brands on making credible environmental claims
The Global Guidance on Environmental Claims identifies six key principles that marketers need to follow to make sure they are seen as trustworthy and to avoid their brands being accused of greenwashing.
Property House Marketing appoints Lisa Flounders as Managing Director
Property House Marketing (PHM) has announced the appointment of Lisa Flounders as Managing Director with its founder Nikki Ackerley taking on the role of Chairman.
[Vacancy] Global is looking for a Partnership Executive - London
Global is directly looking for a Partnership Executive - London
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
Havas Group acquires digital agency Search Laboratory
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
The lifestyle brand 1664 Blanc launches ‘Good Taste with a Twist’ campaign
Fold7 has co-created this new international campaign together with 1664 Blanc, which will be taken to key markets across Asia, North America, and Eastern and Central Europe.
Joe Public United voted Agency of the year for the fourth consecutive year at CICLOPE Africa
Now in its fifth year, CICLOPE Africa is dedicated to recognising and awarding the continent’s best film craft across a broad spectrum of film formats.
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