Marketing Report
DEPT unites its teams under one brand

DEPT unites its teams under one brand

Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.

In the Americas, tech agencies Rocket Insights and Devetry will fully rebrand, and experience design agency BASIC®, and data science and engineering agency Raybeam will co-brand.

The agency has always operated globally as one, integrated agency under a single P&L, and has now reached a point where over 60% of its revenue comes from clients that work with multiple DEPT® teams.

Dimi Albers, CEO, DEPT®: “We are a global team of digital experts, all focused on pioneering technology and marketing. We already have a strong shared culture, and further integration of teams is enabling us to deliver a full service across the entire digital customer journey to help clients stay ahead.”

As well as continuing to service existing clients, the newly branded agencies will work even closer with the full DEPT® team based in 30+ countries across five continents. In 2021, the agency generated $325m in revenue for clients including Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and many more.

Liza Enebeis, creative director, STUDIO DUMBAR/DEPT®️: “It’s important for all of us to share with our clients and partners that we are part of a global team with extensive expertise outside our own. Co-branding is not just a label, but a symbol of a shared mentality and drive of truly working together to achieve the best.”

www.deptagency.com


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