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Xandr partners with LiveIntent to bring new data and identity offerings to the market
Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
Cinema8 makes next-gen marketing easy with interactive video creation
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
More Henkel sites achieve carbon-neutral production
The company has already been exclusively using green electricity and biogas for the Düsseldorf production of liquid products and dishwasher tabs since July 2021.
Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
Publicis Groupe exits Russia
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.
Yieldmo announces new global publisher partnerships and expands European presence with senior hires
The latest publisher wins further highlight the strong supply of premium direct publisher inventory that Yieldmo has in its global Smart Exchange
Postclick appoints Mark McKenna as Chief Executive Officer
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
AT&T lays out growth strategy following pending close of WarnerMedia transaction
AT&T is laying out its updated strategy and financial outlook for the company moving forward. This includes detailed operational and financial expectations through 2023.
[eMarketer] Twitter adds in-app storefront and expanded product display for brands
Twitter Shops is an expansion of the company’s existing Shops Module, which lets brands highlight up to five products on their business profile.
Sony Pictures Television to acquire controlling stake in Industrial Media
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
IPA appoints Eliot Liss to raise value and profile of production
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
IAB Europe launches comprehensive update to third-party cookie guide
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.
ITV announces investment in car marketplace carwow
ITV has announced it is investing in a partnership with Europe’s biggest new car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub.
[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
IPA and LinkedIn's B2B Institute publish guide to writing a B2B Effectiveness Award Paper
The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.
UK Government launches Online Advertising Programme consultation
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
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