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The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.

The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.

Laura will be focused on setting the agenda for a unified global experiential practice equipped to deliver next generation, immersive experiences at the intersection of culture, creativity and commerce. 

 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.

The survey finds that 58% of respondents have either heard of the metaverse but do not know what it means, or think they understand the metaverse but would struggle to explain it to someone else.

Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.

Using rich programming, exclusive content, connected animation and gamification, the Group will organise conferences, events, concerts, product launches and more.

ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.

She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.

The Public Relations and Communications Association (PRCA)has announced that that Rob Colmer (Chair) and Claire Williamson (Vice Chair) will lead the PR and Communications Council in 2022.

Google’s existing Privacy Sandbox initiatives only included the Chrome ecosystem. With this latest announcement Google is extending this to the Android ecosystem.

The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.

This move comes as Havas Media Group realigns its global organization to harness the power of its 9,000-strong global network and accelerate growth, media innovation and transformation for clients.  

Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.

Ace is directly looking for a Growth Associate

The European Commission announced an investment of over €110 million into LIFE programme integrated projects for environmental and climate protection, selected after a call for proposals covering the year 2020.

Swiss retailer Migros Fachmarkt AG has appointed WPP as its strategic communications partner to help it reimagine the commerce experience for its specialist retail brands.

Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.

All TEGNA stations will return to impacted Mediacom homes as soon as possible.

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.