Outbrain unveils an AI based campaign optimization tool built for a cookieless world
Outbrain Inc. has announced the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a wider range of campaign goals.
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Yaron Galai, Founder and Co-CEO, Outbrain: “We keep innovating for marketers ahead of the curve. EBS is specifically designed to help marketers drive campaign performance in a cookieless world.”
Lior Charka, Vice President, Product, Outbrain: “We analyze campaign performance and audience behavior data directly from the advertiser analytics system and automatically optimize the campaign for you. As brands are fighting for customer attention, we expect that the addition of attention metrics within our platform will help marketers optimize their campaigns towards user intent in a cookieless manner while driving long term outcomes.”
EBS does not require any campaign tracking code (sometimes referred to as a ‘performance pixel’) to be installed on the advertiser website making campaign set up and performance much simpler and faster.
