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Patricia Ithau appointed CEO of WPP Scangroup

11-02-2022 | 08:45:00
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.

Orange Belgium opens 5G to all its postpaid customers

11-02-2022 | 08:42:30
Every eligible postpaid customer, including those of its b-brand hey! will be able to discover a much faster network experience, at no additional cost.

Global TV advertising market to reach $95.98 billion in 2022, report

11-02-2022 | 08:38:57
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.

Polestar to debut first-ever Super Bowl ad

11-02-2022 | 08:36:59
The 30-second spot will air in the first quarter of the game, and the company has teased the spot with a 15-second preview.

ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event

11-02-2022 | 08:34:14
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”

[eMarketer] Digital brokers expand offerings to revive retail investor buzz

11-02-2022 | 08:30:50
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.

Volta continues its European expansion with new signings and installations in Switzerland, Germany, and France

10-02-2022 | 14:36:00
Volta has signed partnership deals with the global sporting goods chain Decathlon, starting in St. Gallen, Switzerland, and the movie theatre company Cineplex Group in Germany.

Kite Hill PR named PR agency of record for PROTEUS

10-02-2022 | 14:30:41
Kite Hill’s PR approach for PROTEUS™ includes earned media and mission-driven strategies, which will aim to garner a pipeline of partner deals and technology advancements.

Yieldmo mulls global expansion, announces key appointments

10-02-2022 | 14:26:55
Yieldmo, a advertising technology company, has announced two new additions to its global leadership team.

Advertisers on the brink of losing ability to measure advertising campaigns, IAB report

10-02-2022 | 14:19:44
IAB's State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.

boostr introduces Net Advertising Revenue Retention to help publishers grow enterprise

10-02-2022 | 14:16:00
Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. 

[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA

10-02-2022 | 07:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA

 Nielsen launches Diverse Media Equity programme

08-02-2022 | 06:35:43
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.

Carlsberg report reveals company on track to meet Together Towards Zero targets

08-02-2022 | 06:31:46
Carlsberg Group has released the Environment, Social and Governance (ESG) Report 2021 that reveals steady progress by one of the world’s leading brewing groups.

Innovid acquires converged TV measurement company TVSquared for $160 million

08-02-2022 | 06:29:31
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.

Lightspeed announces direct selling and advertising on TikTok via Ecwid

08-02-2022 | 06:25:37
Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.

Global location based advertising (LBA) market to reach $133 billion by 2026, report

08-02-2022 | 06:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.

Brand New Galaxy Amsterdam appoints Katarzyna van Hall as the new Managing Director

08-02-2022 | 06:18:40
Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.

[eMarketer] Amazon has a larger advertising business than YouTube

08-02-2022 | 06:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.

OneView becomes first TV streaming Ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees

07-02-2022 | 09:30:00
OneView users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience.

New report reveals commercial media usage similarities across generations

07-02-2022 | 09:15:00
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.


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