Tagresults
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
Essence promotes Laura Wade to Head of Sustainability
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
Connected TV fraud schemes could cost publishers over $144 million annually, report
Over the last year, DoubleVerify, DV, has uncovered multiple majorConnected TV, CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.
Vodafone Business and RingCentral bring flexible cloud communications solutions to organizations across Europe
Vodafone Business UC with RingCentral will be rolled out in the UK, Germany, Hong Kong, Italy, Portugal, Singapore, Spain, and Sweden.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
Volkswagen transforms Germany’s Zwickau site into an electric vehicle production plant
The long-established site in western Saxony is the first large-scale facility of any volume manufacturer worldwide to switch over all production from internal combustion engine vehicles to electric vehicles.
[eMarketer] Google’s massive ad growth fueled by retail spending
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
JDE Peet’s appoints a WPP team in Amsterdam as its global creative partner
JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
Henkel outlines key trends shaping packaging’s sustainable future in 2022
The challenges for the year ahead were explored at the close of 2021 by Henkel alongside manufacturers and other experts from across the entire packaging and consumer goods supply chain at the second Henkel Sustainability Days.
Belgian marketing agency BeInfluence unveils new department targeting content creators
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
VMLY&R COMMERCE appoints Gemma Spence as VP of Commerce Transformation
In this newly created role, Gemma will be responsible for refining and enabling the agency’s long-term transformation roadmap to accelerate the delivery of end-to-end creative commerce for clients globally.
Webfleet Solutions strengthens position in the telematics market with product innovations and sustainable solutions
With a focus on innovative partnerships and sustainability, it introduced a range of new products that power the digital transformation of the transport and fleet sector.
[eMarketer] Facebook hit 2 billion users, but growth is slowing
Facebook added about 96 million users worldwide in 2021, making last year the first time the social network failed to add over 100 million users.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
Belgian PR agency Evoke expands expertise with new recruitments
The team of the Brussels communication specialist in tech, transport and logistics is now nine heads strong, more than doubling in one year, definitively cementing its place in the Belgian PR landscape.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

