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Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
[eMarketer] PayPal mulls proprietary stablecoin to help drive platform growth
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.
Haldor Topsøe signs €45m funding deal with EIB to drive green energy transition in Denmark
In line with its strategy to become the global leader in carbon emission reduction technologies by 2024, Danish technology provider Haldor Topsøe has signed a €45 million loan agreement with the European Investment Bank (EIB).
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Plastic Energy, TotalEnergies partner for an advanced recycling project in Spain
Plastic Energy and TotalEnergies announced a new agreement to promote the development of advanced plastic recycling. Under this agreement, Plastic Energy plans to build a second advanced recycling plant in Sevilla, Spain.
INEOS signs renewable power deal with Eneco, increases Belgian offshore wind generation to over 200MW
INEOS has agreed a long-term Power Purchase Agreement for renewable offshore wind power in Belgium with sustainable energy producer Eneco.
[Vacancy] Logitech is looking for a Senior Customer Supply Chain Specialist, Europe
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe
Group M appoints Sebastian Muriel as CEO of Spain
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
Publicis Groupe acquires European independent software engineering company Tremend
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
T-Mobile acquires rideshare advertising network, Octopus Interactive
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
CIM announces new strategic partnership to help develop ‘whole marketers’
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
MediaCom’s festive glitter globe raises £50,000 for charity
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
April Lane named E-Commerce Officer of Hearst
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media eyes UK growth with Seven Star Digital acquisition
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Fidelis New Energy launches European headquarters in Copenhagen, Denmark
Fidelis New Energy, a developer, investor, and operator of climate impact infrastructure, announced its expansion into Europe with its European headquarters in Copenhagen, Denmark.
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