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Banville Wine Merchants expands Italian portfolio and personnel
Banville Wine Merchants continues to expand its Italian portfolio to include artisanal wineries from across the Italian peninsula with a collection of producers previously imported by Montcalm Imports.
Max Verstappen and Viaplay agree partnership
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Nike is the world's most valuable apparel brand, research
Nike has ended 2021 as the most valuable apparel firm globally. According to data presented by FinancePR.com, the global outfit achieved a $30.44 billion valuation in 2021.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
Independent marketing firm broadhead acquires HMH Agency
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
[eMarketer] Health systems will turbocharge their AI strategies in 2022
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
Michael Hayes appointed Chief Operating Officer and Deputy Group Head of Hearst Television
Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.
Symphony Technology Group acquires Kantar Reputation Intelligence, PRgloo and Onclusive to form a new global partner for PR and Communications
Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.
Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.
The global in-game advertising market to reach $13.9 million by 2028, report
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
[eMarketer] In 2022, fintechs brace for trends that will make or break them
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.
Nielsen launches streaming signals for more efficient advertising on connected TV
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences.
AppLovin acquires Twitter’s MoPub business for $1.05 billion
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
DFDS extends its order with another 25 electric trucks from Volvo
Volvo Trucks has received an order for an additional 25 heavy electric trucks from DFDS, Northern Europe's largest shipping and logistics company.
Force4 Technology Communications launches B2B tech PR and Marketing Communications agency
Force4 Technology Communications, LLC has announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies.
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